Developing a Brand that Matters
Your branding is the visual identity of your small business or organization. From your logo to your color palette, your brand helps make a good first impression. Like websites, branding shouldn’t be a stagnant element of your business. Rather, it should accommodate technological advancements and reflect the values of your target audience.
Spectrum’s Branding Portfolio
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From Antiquated to Awesome
When looking at an organization’s branding, you should never feel like you’re stepping back in time. Is your branding outdated? To find out, ask yourself the following questions:
- Does your logo look 3-D (three dimensional)?
- Does your logo have any type of shadow effect?
- Does your branding use serif or san serif font (Times New Roman vs. Arial)
- Do you send out paper newsletters?
- Have you had the same logo for more than 10-15 years?
- Do the colors of your branding scream “EARLY 2000s!”
- Does your website have a dark background?
- Do you have custom social media cover photos? If you don’t know what that means, you should likely answer “yes.”
If you answered “yes” to any of the questions above, it might be time to reevaluate your brand. The idea of altering your brand identity in any way can be terrifying. When our clients express concern about updating their branding, we like to remind them that strong branding is an investment in the future success of their business or organization.
When in Doubt–Follow Google
Did you know that it’s easier to read san serif fonts on digital screens? We’re not kidding! Few companies have stayed on top of brand trends as well as Google. As Google shows us, a strong brand will withstand the tests of time (with some minor revisions here and there).