Digital Marketing is the Key to Engagement
Digital marketing is a must have for any organization looking to reach their target audiences in a cost-effective way. At Spectrum Design and Marketing, we help clients develop digital marketing strategies, branded messages, and social media profiles that put them on the map. We help our clients with a very wide range of digital activities. Here are a few:
- Constant Contact
- Email Signatures
- Survey Monkey
- Google Forms
- Custom Photography
Make a splash with promotional videos that showcase your business or products. CLE Connect is a great example!
Having a strong presence on social media is an important step in building name recognition and connecting with your target audience. It’s also true, however, that you need to choose social media platforms that will work for your organization. For example, if you work primarily with folks who are 55+, Twitter is a waste of time and energy.
Spectrum will work with you to determine which social media platforms are the best fit for your organization. Following that assessment, we will ensure your social media pages are meeting best practices for your industry (ie. having branded cover photos, pertinent contact information, and engaging content). The key purpose of your social media is to 1) drive traffic back to your website, and 2) create a relationship with your target audience. We’re here to help you do that.
How are you communicating with your target audience? Email marketing services like MailChimp or Constant Contact are a great place to start. You want all outgoing communications from your organization to be consistently branded, contain strong brand messaging, and be informative. Nobody likes receiving unnecessary marketing communications, so we’ll work to ensure your communications are click-worthy.
If you have questions about digital marketing, please contact marketing specialist Michelle Wheeler online or by calling (651) 295-7333.