Spectrum is a Thinkific Website Developer
Spectrum Design and Marketing develops e-learning websites using a platform called Thinkific. You’ve spent so much time and energy building your area of expertise, so why not capitalize on it by sharing that knowledge with the world?
Advancements in e-learning technology make it easier than ever to have your own online learning website. Our favorite platform, Thinkific, is an extremely comprehensive tool that we recommend for most clients.
CLE Connect: An E-Learning Website Case Study
The Idea: Spectrum’s founder, Michelle R. Wheeler, also serves as the Chief Operating Officer for a company called CLE Connect | Ethical Marketing CLEs On-Demand. Using the Thinkific platform, Michelle wanted to build a complex educational platform for Minnesota lawyers to attain unique Continuing Legal Education (CLE) credits. The CLE Connect website is a perfect showcase for the power of Thinkific.
Implementation: In addition to creating all the branding for CLE Connect, Michelle also created the entire website and online course infrastructure. Once the website itself was developed, it was time to create engaging educational content. Michelle worked closely with her business partner, Terrie S. Wheeler, MBC, to develop the course structure, materials, presentations, and recordings. When creating each online course, Michelle took the following into consideration:
- Who is our target audience?
- What is the topic/title of the course?
- How many lessons will we include in each course?
- What additional materials can we share (i.e. articles, templates, or worksheets)?
- How will we deliver the primary course content?
- How will we promote the course(s)?
Results: CLE Connect launched in August of 2018 with six courses and four discounted course bundles. The leadership of CLE Connect is able to track user conversions using Google Adwords, Analytics, and Search Console. This ability to analyze student behavior (including page views, number of unique visitors, etc.) is invaluable.